As we go about our regular workdays, we strive to meet all of our daily tasks -- both big and small. Some days are better than others. But how much of it is based on our perception? The answer is this: All of it.
Here’s an example. Many years ago, I would get up early in the morning to watch an aerobics workout tape. It wasn’t Jane Fonda, but it was a Jane Fonda wannabe. The woman on the videotape was recorded, so she had the same words, the same expressions, and the same workouts day after day after day. But depending on my mood, I perceived her as either a friendly helpmate or a bitch of a taskmaster. Her recording was the same, so her presentation was constant. But my mood colored my perception of her. Therefore, my perception was my reality.
Looking at our businesses, we are susceptible to everyone having their own perception of reality. We can work on a project and devote extra time and care to it so it’s perfect. To some, their perception...
How many times have you been on social media and you see advertisements and business promotions? A lot, right?
It’s not fun when you feel you’re being spammed to death, right? After all, that’s why we often skip past commercials as quickly as we can.
Instead, the brands we love are the ones that entertain us, educate us, and engage us. Provide us with humor, information, helpful tips, or stories that inspire us. After we are engaged, THEN you can ask us to do business with you, right?
That’s why I teach the Three E’s in my social media marketing classes.
You want to create Entertaining, Educational, and Engaging posts that will get the attention of your ideal customers. After you have created posts using the Three E’s, you may then send them to your website to schedule an appointment, check out your online specials, or invite them to read your blog.
Also, you want to keep your target audience in mind when creating your Entertaining,...
I was listening to a guitarist play some beautiful classical Spanish music on his acoustic guitar and I was in awe. The music was beautiful. But since he was unamplified and in a noisy, crowded room, I couldn’t hear him more than 10 feet away. Had he equipped his guitar with an amplifier, his beautiful music would have traveled to all four corners of the restaurant and we all would have heard him more clearly.
The same can be said for social media marketing. Think of your website as your guitar and think of social media marketing as your amplifier. Social media marketing allows your business to be heard more clearly in a crowded field of competitors.
But social media marketing is scary to a lot of people, right? A few of our clients have shared that they’re so happy we are managing their social media, their monthly blogs, and their customer reviews for them. Why? Because it frees up their time so they can focus on their business.
Plus, those same clients are asking...
A lot of business owners come to me when they want to increase their sales.
Truly, I am honored. I am so happy that people realize when they dial in their SEO content to target their ideal customers, they can take their business to the next level.
But how do we accomplish this?
The magic lies in the SEO interview. You see, when the Rock Star Squad sits down with you for two hours to discuss what makes you special and unique, who your target demographic is, and help to discover your “why”, we are able to pluck at the heartstrings of your tribe; the people who are looking for you and your services.
That’s our specialty. We blend the art of storytelling with the science of keywords so people who are searching for you can find you. It’s what we do well, and it’s so much fun!
But when do you need to update that SEO content?
Fortunately, the content we write for you is 100% unique to you and not copied from other websites. That fact alone should hold...